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Word of Mouth Association Names Board

The Word of Mouth Marketing Association (WOMMA) has elected its first Board of Directors, with researchers well-represented. They include Laurent Flores, CEO of crmmetrix; Ed Keller, CEO of The Keller Fay Group; and Pete Blackshaw, CMO of Nielsen BuzzMetrics. More

Nielsen BuzzMetrics Launches, Names Team

Online consumer-generated media tracker BuzzMetrics, Inc. has completed its acquisition of Intelliseek, and appointed around a dozen key executives. The integration of the two firms is backed by BuzzMetrics owner VNU, and results in the launch of Nielsen BuzzMetrics. More

VNU Snaps Up BuzzMetrics

VNU is to buy a majority interest in BuzzMetrics, a US-based firm that measures and analyses online consumer-generated media such as blogs. At the same time, VNU itself is the subject of a takeover bid and BuzzMetrics is due to acquire rival firm Intelliseek. More

BuzzMetrics Hires Blogger from Jupiter

Word-of-mouth research specialist BuzzMetrics has appointed Gary Stein, formerly a senior analyst at Jupiter Research, to lead its new San Francisco office as Director of Client Services. More

BuzzMetrics Eavesdrops on TV Chat

US Online word of mouth specialist BuzzMetrics has launched a syndicated service to tap into the pool of TV discussions occurring on blogs and message boards on the Internet. The new TV*BuzzMetrics ratings are designed to provide ongoing qualitative insights into what drives viewer engagement. More

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