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COLLOQUY Unveils Retail Loyalty Index

In the US, consultancy COLLOQUY has launched a national Retail Loyalty Index, to provide insight into which retailers consumers feel most loyalty towards. More

Research Identifies Best Customer Loyalty Methods

A mix of reward points and special privileges is the best way to influence shoppers' behaviour, according to research from US loyalty marketing specialist Colloquy. The company's new white paper outlines the results of a research project designed to analyse the most effective loyalty marketing techniques. More

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