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GfK Combines US Healthcare Units

In the US, GfK has consolidated its three healthcare market research operations – GfK Market Measures, GfK Strategic Marketing and GfK V2 – into one entity called GfK Healthcare, which will provide health care manufacturers with access to a global single resource. More

GfK Debuts Pharma Assessment Tool

GfK Market Measures – which provides health care marketing research services in the US – has launched a tool for pharmaceutical manufacturers to assess the value and impact of their managed markets, sales and marketing activities. More

Bowman to Lead New GfK Oncology Unit

GfK Market Measures has established a dedicated business unit to provide insight for the rapidly growing oncology market, and appointed Bill Bowman, J.D., to lead it. More

Alliance to Send Disabled Mystery Shoppers

GfK Mystery Shopping and disability consulting firm Butler New Media this week announced a joint venture giving GfK clients access to Butler's ABILITY Mystery Shopping Panel. The result is claimed to be 'America's first national panel for individuals with disabilities'. More

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