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Return Path Launches Consumer Insight Service

In the US, e-mail analytics specialist Return Path has launched a new 'Consumer Insight' service, providing a detailed view of the spending patterns and brand loyalties of more than two million consumers. More

IRI and Return Path Link to Expand Shopper Insights

Retail and healthcare data giant IRI has partnered with e-mail analytics specialist Return Path, to offer FMCG clients insights from eCommerce receipt and transaction data. More

Return Path Secures $35m for Expansion

In New York, e-mail data analytics firm Return Path has secured a $35m investment, which it will use to expand its sales and marketing capabilities and accelerate product development plans. More

Return Path Buys Analytics Firm, Appoints COO

In New York, e-mail data analytics specialist Return Path has acquired rival company Motley Bunch for an undisclosed sum, to support its investment in analyzing consumer shopper behaviour. The firm has also hired former Nielsen exec Eric Weinberg as COO. More

Return Path for Former Harris Boss

The former Chairman and CEO of Harris Interactive, Robert Knapp, has reappeared on the MR scene as a board member at US email performance management company Return Path. More

Panel Firm's Name Change Stresses Importance of Validation

US provider Return Path, Inc. has changed the name of its Market Research Solutions division from Survey Direct to Authentic Response. The new name stresses its commitment on the controversial question of validating panelists before allowing participation in online surveys. More

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