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Anderson to Launch Text Analytics Tool

In the US, market research and data mining consultancy Anderson Analytics is to roll out a new text analytics software platform next year, designed specifically for use by market researchers and intended for both survey and social media data. More

ESOMAR Whips In Reps after Anderson's Dismissal

ESOMAR has revoked Tom Anderson's status as its US representative, following his public criticisms of the introduction of ISO quality standards to the US. The body is now urging its global representatives to sign a charter agreeing they adhere to its 'mission and values'. More

LinkedIn 'Shelves' B2B Research Sample

Global business networking site LinkedIn has ceased offering sample from its members for use in B2B market research, according to a report on the blog of Anderson Analytics' Managing Partner, Tom Anderson. More

New Body to Counter Offshoring Concerns

A new non-profit organization has been set up to educate research buyers and suppliers on the practice of offshoring, and establish offshoring disclosure standards for firms that deal with clients' customer survey or database information. More

Money Not Buying Job Satisfaction for Senior Marketers

Almost a third of senior marketing executives in a US poll rate their happiness with their current job at 5 or less out of 10. This despite the fact that respondents to the Anderson Analytics survey had a minimum base salary of $150,000. More

Phone Option Surveys Score Over Online-Only

Telephone or hybrid surveys can offer greater convenience, relax respondents more and elicit longer open-ended answers than pure online methodology, according to a comparison by US provider Anderson Analytics, working with automated phone survey firm Big Ears. More

Web Mining in the Leisure Industry

From discounts to reward incentives, companies across the travel industry try to build customer loyalty and brand identity with "frequent traveller" programmes. But does it work? More

Anderson Delves into Respondents' Subconscious

US consultancy Anderson Analytics has launched AA-Projective, a tool which combines psychoanalytic projective techniques from the social sciences with the latest text mining capabilities to allow clients to probe the subconscious motives of customers. More

New Agency Aims to 'Make Research Fun Again'

A newly launched US MR company plans to use text-mining software and data mining tools alongside traditional online qualitative and quantitative techniques to help clients improve returns on their marketing investments. Anderson Analytics' services include web-based surveys, discussion boards, concept/copy tests and focus groups. More

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