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New Media Digest: Technology Changing Consumer Habits

Three recent surveys highlight new technology's effect on consumer habits and the challenge facing advertisers. Newspapers' web sites are boosting their offline circulation; broadband video is bringing new and more lucrative advertising opportunities; and the days of the standalone DVR may be numbered. More

Smart Cell Phone Partners Press On with Testing

Audience measurement partners Ipsos and The Media Audit have this week confirmed that they will start installing encoders for their phone-based measurement system in Houston radio stations in December, and will conduct an 'Expert Witness' test the same month, to help validate the methodology. More

Newspaper Web Sites Boost Audience

US newspapers' web sites are adding large numbers of readers to their overall circulation, according to two pieces of research out this week. Scarborough Research's integrated data shows encouraging figures for papers as a whole, while The Media Audit looked specifically at gains for alternative weeklies. More

Rollout Plans for Smart Cell Phone System

Audience measurement partners Ipsos and The Media Audit have announced the market rollout plan for their Smart Cell Phone system. If the method is selected by the radio industry, a full market test in Houston would be followed by launches in New York, LA and Chicago, with plans to roll out 12 markets in 2007. More

The Media Audit Hires Former Arbitron Boss

The former head of Arbitron's radio group services unit, Les Tolchin, is to work with its competitor The Media Audit. Tolchin's Doneraile International consultancy will assist the firm, which says it is talking to 'lots' of other potential senior hires, as it gears up its electronic media ratings offer. More

Ipsos Cell Phone Smart Enough

RAJAR, the UK's radio audience research body, has given an initial thumbs up to the Smart Cell Phone technology developed by Ipsos in collaboration with The Media Audit in the USA, clearing the way for it to join Eurisko and Arbitron meters in ongoing trials. More

Clear Channel Picks Radio Measurement Contenders

US-based Clear Channel Radio has picked seven finalists to provide a new 'state-of-the-art' radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. More

Online Audience Data Affected by Methods

A study from the US Online Publishers Association (OPA) has found that different methods of compiling online audience figures lead to significantly different estimates of visitors to local web sites. The research is based on an analysis of measurement tools from Nielsen//Net Ratings, comScore, Scarborough and The Media Audit. More

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