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Nielsen Launches Healthcare Firm, Completes Telephia Buy

The Nielsen Company has launched NielsenHealth, offering clients 'consumer centric' analytical tools to more effectively understand and address the attitudes, behaviors and needs of patients and physicians. Matthew Dumas becomes its MD. More

Nielsen Boosts Mobile Capability with Telephia Buy

Nielsen is acquiring San Francisco-based syndicated telecom MR firm Telephia, in a move designed to accelerate measurement of consumer behaviour across the $350 billion mobile phone sector. Terms of the transaction were not disclosed. More

Mobile Measurement Partnership

US-based telecoms and mobile media researcher Telephia has announced a technology agreement with software firm Penthera Technologies, to track and measure consumption of content on mobile phones and other wireless devices. More

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