Customer loyalty software firm Satmetrix has launched a tool called SparkScore, which benchmarks brands' social media sentiment using customer satisfaction measure Net Promoter. More
Net Promoter consultancy Satmetrix has appointed Robert Salvoni - formerly President, International of Harris Interactive - as its Managing Director, International. More
US text analysis firm Leximancer has partnered with on-demand software specialist and Net Promoter developer Satmetrix to provide custom analytics and unstructured text mining through its web-based platform, The Customer Insight Portal. More
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