Follow DRNO on...
Media agency Starcom USA is merging two of its research units and has appointed John Lowell to head the newly formed Research & Analytics group. More
Media agency Starcom USA has promoted SVP Kathy Kline to lead its consumer content planning (CCP) practice, which mines consumer insights for use in the creation of 'people-centric' media campaigns. More
In the US, media communications agency Starcom MediaVest Group (SMG) has partnered with online research agencies GMI and InsightExpress to conduct a tracking study which aims to uncover how ad messages influence consumer intentions to buy. More
UK radio audience body RAJAR will cut short its investment in its experimental electronic measurement panel, run by TNS using Arbitron's PPM, and will launch an industry-wide review of audience research options. It will also field test a new online diary system, to be designed by Nunwood, in July. More
BBM Canada, supplier of radio and television audience ratings services to the Canadian broadcast advertising industry, has selected a joint bid by TNS Media Research and Arbitron Inc to deploy Portable People Meter (PPM) technology to measure TV and radio in Canada. More
Media and communications agency Starcom USA has signed an agreement with TNS media research to use its DIRECTView opt-in audience measurement panel service in the US. More
In the US, media buying agency Starcom USA has announced that it will only negotiate upfront TV ad deals with networks that apply quant 'precision metrics' to their sales offerings. More
In New York, brand communications firm Starcom MediaVest Group (SMG) has launched a new research study that aims to provide advertisers with a strategic approach to targeting African American consumers. More
Jana O'Brien is to move from her role at GM Planworks to a new global role within parent firm Starcom MediaVest Group (SMG), as EVP, Chief Consumer Officer. O'Brien will lead the network's consumer context planning (CCP) across all client brands. More
Dr Michael Vinson has been appointed as SVP/Managing Director, Digital Insights and Analytics at GM Planworks, the General Motors-dedicated media planning arm of communications agency, Starcom Mediavest Group (SMG). More
Media planning and buying company Starcom USA has become the first media agency client for TiVo Stop||Watch(TM), the new second-by-second ratings service recently announced by the DVR pioneer. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
