Search Results

DRNO found 7 articles matching your search.

Arbitron Buys Assets of IMMI

Arbitron has acquired the technology portfolio, patents, and trade name of audience data firm Integrated Media Measurement, Inc. (IMMI), including its cellular phone-based technology, used to capture consumer cross-platform media usage. More

IMMI Expands Audience Tracking Offer

In the US, consumer behavior and audience exposure data provider Integrated Media Measurement Inc (IMMI) has rolled out a new media measurement platform, which includes an expanded ability to monitor online consumer behavior. More

IMMI Brings in KMR's McKenna as CEO

In the US, Integrated Media Measurement Inc (IMMI) has named veteran media and ad measurement executive Bill McKenna as its new President and CEO. More

Nielsen and IMMI Deliver OoH TV Metrics

In the US, Nielsen and Integrated Media Measurement Inc (IMMI) have begun delivering the first daily all-electronic national TV ratings for viewing outside the home. More

IMMI to Measure CNN's OoH Ad Exposure

CNN has commissioned media measurement system provider Integrated Media Measurement Inc (IMMI) to track out-of-home (OoH) ad exposure for 10 clients of media agencies OMD and PHD, to help them justify their ad investment on the CNN networks. More

Australian Radio Body Seeks Enhanced Ratings

Commercial Radio Australia – the industry body representing Australia's commercial radio broadcasters – has teamed up with Nielsen Media Research to develop an enhanced ratings system to reflect changes in audience listening habits. More

KMR Buys Stake in Media Tracking Firm

In the US, Integrated Media Measurement Inc. (IMMI) has closed a $25m series c funding initiative, led by WPP's Kantar Media Research (KMR). More

Register (free) for Daily Research News