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Buyology Shifts Focus to 'Self-Segmentation'

New York-based neuroscience firm Buyology has shifted its approach to help marketers tap into consumer's non-conscious decision making process. More

Japanese Firm Buys Into Buyology

Japanese marketing services agency Hakuhodo has bought an undisclosed stake in Buyology, a consultancy which uses neuroscience data collected by founder and neuromarketing specialist Martin Lindstrom. More

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