Search Results

DRNO found 5 articles matching your search.

Yahoo! Buys BrightRoll for $640m

Yahoo! has acquired video ad firm BrightRoll, which measures billions of video impressions each month using a reporting suite featuring tools from comScore, Nielsen, Vizu and InsightExpress. The deal was valued at around $640m in cash. More

Ad Firm Compiles Video Analysis Suite

US video ad network BrightRoll has unveiled a new reporting suite that offers a means to measure the ROI on their online video campaigns, using measurement and analytics tools from research partners including comScore, Nielsen, Vizu and InsightExpress. More

Vizu Gets Funds for Expansion

US-based online ad measurement specialist Vizu Corporation has completed a $6.75m round of financing co-led by iNovia Capital and Greycroft Partners. The new funds will be used to enhance the company's technology and build out its sales and client service organizations. More

Trio Link Up for Social Media Ad Measurement

In the US, social media ad targeting firm Lotame has partnered with DIY online survey agency Vizu and natural language processing technology company Amplify, to measure the value of advertising on social media. More

WiseMen Panel to Offer Business Advice

In the US, marketer Bob Bulik has set up a company offering access to a panel of 100 specialists in market research, sales, product development and revenue growth. More

Register (free) for Daily Research News