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MSW and Loop in Mobile Strategy Partnership

US firms MSW Research and Loop Analytics have announced a strategic partnership with the formation of msw loop - mobile strategy & insights, which will offer research, strategy, applications and advertising solutions for smart phones and mobile devices. More

Partners Add Neuroscience to Purchasing Measures

US consumer specialist MSW Research (previously McCollum Spielman Worldwide) has announced a partnership with biometric communications measurement firm LABoratory & Co. The two will develop a set of tools to gauge the full spectrum of consumer response to advertising. More

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