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New Leaders for Geomentum

In the US, media strategy and measurement agency Geomentum has appointed former Starcom MediaVest Group (SMG) leader Sean Finnegan as CEO, and Tony Bombacino as President/Chief Marketing Officer (CMO). More

Bradner Leaves Forrester for Geomentum

Geomentum, Interpublic's hyper-local media and marketing unit, has named as its new President Lisa Bradner, most recently VP and Principal Analyst at Forrester Research. More

Mediabrands Launches Local Media Specialist

In New York, media management firm Mediabrands has launched Geomentum; a marketing and media insights agency which brings together marketplace intelligence, technology and local targeting capabilities. More

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