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Analytics Engine to Mine Gamer Communities

In the US, customer listening specialist Overtone has launched a social media analytics application called 'OpenMic GameVoice Interactive', which measures sentiment and extracts insights from consumer-generated text in video game communities. More

Overtone's $7m for Social Media Listening

US social media monitoring firm Overtone has raised $7m in funding, which it plans to use to grow its customer base, and develop new software features and capabilities. More

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