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Firms Link for Video Sentiment Tracking

In the US, Kantar Video has partnered with semantic web service OpenAmplify to enable marketers to track online and mobile video ads and content, while analyzing the social discussion around specific client video during and after its airing. More

Millward Brown Taps OpenAmplify's Semantic Service

WPP-owned Millward Brown has partnered with semantic web service OpenAmplify to provide clients with a deeper understanding of what respondents actually mean in their answers to surveys. More

Web Firms Link for Social Media Analysis

US-based marketing tech firm Lotame has extended its partnership with semantic web service OpenAmplify to improve advertisers' ability to target web audiences according to the sentiments expressed by content creators. More

Launch and Hire for OpenAmplify

Natural language processing technology firm OpenAmplify has launched a tool which analyses large amounts of data to uncover users' real needs, and assess whether their purchasing decisions can be influenced. The firm has also hired sales VP Glen Kushner to work from its NY office. More

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