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KBM Group Buys Predictys

WPP's data-driven customer insights specialist KBM Group has agreed to acquire Predictys, a company specialising in digital data and campaign technology. Terms of the deal were not disclosed. More

Wunderman's KBM Group Expands to UK

Wunderman subsidiary KnowledgeBase Marketing (KBM Group) has launched in the UK, offering a range of data, analytics and marketing services. The division will be led by database marketing specialist Caroline Worboys. More

KBM Group Acquires I-Behavior

In the US, privately held database marketer I-Behavior has been acquired by the KBM Group, part of WPP's Wunderman network. I-Behavior provides direct marketing services to multi-channel retailers based on consumer purchase transaction data. More

KnowledgeBase Re-brands Business Units

In the US, data-driven marketing solutions agency KnowledgeBase Marketing has aligned its divisions under the new brand name, KBM Group, in order to encourage collaboration among its analytics units. More

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