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Twitter 'to Buy' Social Media TV Analyst Bluefin Labs

Reports from the US say Twitter has acquired Bluefin Labs - which tracks social media conversations about TV programs - in a deal worth between $50m and $100m. More

BlueFin Labs Hires Former Nielsen IAG Leader

Social media TV analytics firm BlueFin Labs has appointed former Nielsen exec Scott Grunther to lead its Media Products business. More

Bluefin Labs Hires Former Publicis Leader as CEO

In the US, social media TV analytics firm Bluefin Labs has appointed former Publicis Modem CEO JP Maheu as Chief Executive Officer, working alongside the firm's co-founder and Chairman Deb Roy to focus on the growing the company. More

Bluefin Labs Unveils Signals Brand Edition

US social media analytics firm Bluefin Labs has launched a new platform called Signals Brand Edition, to enable brands to measure and analyze how their TV advertising is driving conversations on Twitter and Facebook. More

TV Comment Analyst Bluefin Labs Raises $12m

Bluefin Labs, which analyses social media comments about US TV programs, has raised $12m in a Series B round of funding. The money will fund expansion of the firm's existing technology and an increase in its sales and client services teams. More

Rentrak Partners for 'Chatter Index'

In the US, multi-screen measurement firm Rentrak has teamed up with Bluefin Labs, a specialist in analysing online buzz about television programmes, to report feedback from social media alongside TV ratings. More

Bluefin Tools Track Social Media Response to TV

In the US, Bluefin Labs has introduced a system of metrics to quantify and contextualise social media response to programs watched on television. More

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