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Funds and Launch for Prescient

In the US, media measurement and optimization firm Prescient AI has secured $10m in Series A funding, with which to further develop its product, expand sales and add new media channel integrations. It has also enhanced its attribution model to measure the halo effects of campaigns on sales in the Amazon marketplace. More

Seed Funds for Attribution Platform Prescient AI

In the US, marketing attribution platform Prescient AI has raised $4.5m in a seed funding round, which it will use to deploy new AI capabilities that enable marketers to optimize ad spend. More

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