MetrixLab Names New Leaders for Dutch Office

Digital research and marketing analytics firm MetrixLab has promoted Pieter van der Gouwe to the role of Managing Director of its Netherlands operation, while Pim van Leeuwen moves up to Director of Client Strategy and Growth. The pair will jointly lead the Dutch office.

MetrixLab collects and analyses data from millions of consumers in more than 90 countries. The firm, which merged with Japanese online specialist Macromill four years ago, is headquartered in Rotterdam, and has 37 offices across the US, Europe, Asia and Latin America.

Since joining twelve years ago, van der Gouwe has been instrumental in the company's growth in the Netherlands and beyond. Starting as Senior Research Manager, then Client Director, he has managed some of the firm's biggest global accounts, and he was promoted to the Dutch management team as Group Account Leader in January 2018. Van Leeuwen joined MetrixLab in 2015 as Client Director, focused on managing both local and global client accounts. He was also promoted to the Dutch management team as Group Account Leader in January 2018.

In their new roles, van der Gouwe will be responsible for developing and enhancing the client offer including impact management, business development and marketing; while van Leeuwen is tasked with ensuring that clients maximize MetrixLab's global solutions, and expanding the Dutch team. Their two roles replace Eric Lammerts van Bueren, who is leaving the company for a new position.

Scott Ernst, Global CEO of the Macromill Group, says of the promotions: 'Pieter and Pim's close working relationship has already delivered results for our clients and our business, and I look forward to seeing that accelerate further as we continue to help our clients succeed with next generation data and insights. They have some exciting plans for the future - from enhancing the client offer with continued innovation, to new ways to further nurture talent in the Dutch team'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.