Integral Ad Science Names New MD in Singapore

In the US, advertising intelligence specialist Integral Ad Science (IAS) has promoted Laura Quigley to the role of Managing Director of Southeast Asia, replacing Niall Hogan, who left the company in February. Quigley will be based in Singapore, where the company has just relocated to larger offices.

Headquartered in New York City with offices in thirteen countries, IAS, which was acquired by Vista Equity Partners last year, is known for its TRAQ Scores (TRue Advertising Quality), which evaluate the quality of media environments. The firm is also Media Rating Council accredited for its cross-platform Sophisticated Invalid Traffic (SIVT) detection, as well as for viewable ad impression measurement.

Quigley (pictured) joined in 2016 as Sales Director ANZ, and more recently, served as Director, Publishing Solutions, APAC. Earlier, she worked in London at Google and ZenithOptimedia, having begun her career in New Zealand, working for local publisher NZME. In her new role, Quigley replaces Hogan, who joined IAS in 2013, to lead the UK and European team, and moved to Singapore in 2017.

Stephen Dolan, MD, APAC, to whom Quigley reports, comments: 'To accommodate our growth plans within the region we are rapidly expanding our team across multiple functions and have relocated to a larger space in Singapore. Laura's knowledge and experience in navigating the business complexities within the ad tech space make her the ideal person to lead the team and help build the full-service structure for meeting clients' business challenges in the region.'

Web site: www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.