New York-based advertising intelligence specialist Integral Ad Science has expanded with the opening of new offices in Germany and Singapore, supporting local clients, and has hired Olaf Mahr and Stephen Dolan to lead them.
Integral - previously known as AdSafe - evaluates web sites, giving them a TRAQ Score (True Advertising Quality), and its services include real-time, impression-level fraud detection and prevention solutions. Earlier this year, the firm raised $30m in a Series D round of funding, and acquired London-based mobile advertising analytics company Simplytics.
As well as its headquarters in New York, the firm already has operations in San Francisco, London, Tokyo and Sydney.
Mahr previously spent several years as the MD of media agency Pilot, prior to which he was CEO of video ad technology firm VoodooVideo. Dolan meanwhile has held senior roles at aQuantive and DoubleClick, was Facebook's first employee in Asia, and led Microsoft Advertising's monetization efforts across the continent.
Integral's CEO Scott Knoll comments: 'We're bringing two powerhouses to our international team with Olaf and Stephen. They not only deeply understand the needs of the advertising markets in Germany and Asia Pacific, but they have the extensive background in ad technology needed to help our potential and existing customers in both areas quickly and efficiently benefit from our solutions.'
Web site: www.integralads.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.