System1 Hires Sualog as APAC MD

Former SKIM exec Lester Sualog has been hired by System1 Research as Managing Director for the APAC region, based in Singapore.

Formerly known as BrainJuiicer, System1 provides an approach based on thinking from psychologist and Nobel Laureate Daniel Kahneman to describe the way consumers make most of their decisions: quickly, intuitively and emotionally. The firm focuses on developing and testing ideas that it can prove will deliver a strong ROI, going beyond insights to predict outcomes.

Sualog (pictured) joins from customer insights agency SKIM, where he was Client Solutions Director, Asia. Prior to this, he ran his own strategy, research and training company, Ahead Worldwide; and he was MD for the APAC office of research and strategy consultancy Fuld & Company. Earlier, he spent fifteen years at TNS, in senior roles in the Philippines, Indonesia, Vietnam, Australia and Singapore, before moving to DHL as a research analyst.

Founder and CEO John Kearon said: 'With Lester's experience in brand growth, strategy and market research, Lester is the ideal candidate to help drive System1's growth in APAC. We are confident that his experience in the region, along with his vast managerial history will make him an invaluable addition to the team and we can't wait to see the value he brings.'

Web site: www.system1group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.