MetrixLab Promotes Kevin Moran to US President/MD

Digital research agency MetrixLab has promoted Kevin Moran to the role of US President/Managing Director. He was previously CEO of research agency Acturus, acquired by MetrixLab in 2017.

Acturus was formed in 2015 through the merger of consumer research and consulting firm The Pert Group and Moran's own business, 'influencer' research specialist Multi-Sponsored Studies (MSS). Since the merger, Moran (pictured) has worked for MetrixLab as EVP, Global Key Accounts. Earlier in his career, he was a Partner at Copernicus Marketing Science, which became part of Ipsos, before founding MSS in 2004.

Supporting his new role, Moran's leadership team includes Aaron Peck, who has been with MetrixLab since 2016 as Global Key Account Director, US; former Acturus President Doug Guion, now MetrixLab's SVP, Strategy and Commercial Operations; and VP Finance and Operations Philippe Marx. Moran replaces Nick Langeveld, who has left to 'pursue a new opportunity'.

CEO Thijs Elias comments: 'Kevin has led some of our largest global clients and teams very successfully. Having worked closely with him, I appreciate his deep client knowledge and energy, and the positive impact it has on our clients' businesses. I am confident that his proven leadership and commercial focus will drive MetrixLab US to the next level. His experienced team will ensure our clients continue to receive the excellent support we are renowned for'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.