Senior Moves at Millward Brown

Millward Brown has announced several top level US promotions and appointments in its ePerspectives newsletter. Mary Ann Packo has been promoted to President, Millward Brown USA, Anne Baker joins as Director of Global Training and Natalie Danysh becomes MD of the recently acquired Greenfield Consulting Group.

Packo will report to Eileen Campbell, CEO North America, and will continue to lead client and marketing efforts for North America. She joined Millward Brown in 2002, prior to which she was President and COO of Media Metrix where she helped pioneer Internet and digital media measurement. She also held several other senior posts at major agencies: President of the Custom Research Group of NPD Canada; MD of IPSOS-NFO; VP, Western U.S. region for NFO Research; and President and co-founder of National Yellow Pages Monitor.

Baker worked previously for Synovate as Manager of Training for the Americas and coordinator of training with the global regions.

Danysh has been appointed MD of Greenfield Consulting Group, a qualitative specialist recently acquired by Millward Brown and based in Westport, CT. Danysh was previously Vice President of Marketing at Unilever Home & Personal Care, and will report directly to CEO, Andy Greenfield. Danysh also worked at the Marketing Corporation of America, Ragu Foods, Van den Berg Foods and General Foods. She earned her B.A. from Barnard College and her M.B.A from Columbia University.

Aaron Peck and Dana Lowe have both been promoted to Vice President, Millward Brown Fairfield, USA. Millward Brown's home page is at www.millwardbrown.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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