WPP San Fran Campus to Develop New Tech Client Deals

Marcoms giant WPP is to open a new campus in San Francisco, in the heart of the US tech industry, where it will house more than 1,000 people from its companies around the city.

The group will lease 115,000 square feet at 360 Third Street, a recently redeveloped building located in the South of Market area (SOMA) / finance and technology district. It will offer flexible co-working areas with the aim of encouraging closer collaboration and greater creativity, and the move will be completed in the third quarter of 2021. WPP companies moving in include Kantar; digital-first agency Essence; brand experience specialist VMLY&R; design and innovation provider AKQA and marcoms network Ogilvy.

When operational, the San Francisco Campus will be the group's ninth in North America and the fourth to be unveiled in the last two years. In addition to San Francisco, WPP has launched new co-locations in Düsseldorf, Paris, Amsterdam, Manchester (UK) and most recently, Mumbai and Gurugram in India.

CEO Mark Read comments: 'Technology, and technology clients are critical to WPP's strategy as we continue to evolve as a creative transformation company. The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco Campus gives us a base to develop both aspects'.

Web site: www.wpp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.