Ironwood Hires Sammon as Client Leader

In the US, qual and quant provider Ironwood Insights Group (IIG) has appointed long-time industry exec Brendan Sammon as Vice President of Client Relationships.

IIG was formed in 2018, following the merger of Ironwood Insights with data collection and research services businesses Information Alliance. Last year the group acquired Saratoga Springs, UT-based data collection company Discovery Research Group (DRG), which provides a range of data collection methodologies for market research, healthcare follow up, customer loyalty, tracking and polling studies.

Sammon (pictured) joins IIG with more than 35 years' market research industry experience. Most recently, he served as VP of Client Development at online and telephone data collection agency The Logit Group, prior to which he worked at fieldwork agency Olson Research Group as Senior Account Manager in New York. Before this, he spent more than seven years at custom research and online data firm SurveyHealthcare (SHC), latterly as VP Client Relationships; having worked earlier for Q Research Solutions as VP CATI / Web Data Collection.

Commenting on the news, company founder Brad Larson said: 'We couldn't be more excited about Brendan joining our firm. He's a true industry star who will bring a new level of client focus to everything we do'.

Web site: www.ironwoodinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.