AppsFlyer Hires Experian Exec to Lead NA Sales

In San Francisco, mobile app measurement and attribution platform AppsFlyer has appointed long-time Experian exec Mar Brandt as Senior Vice President and Head of Sales.

AppsFlyer says its platform measures the performance of marketing campaigns across thousands of media partners, and tracks hundreds of millions of installs and more than one trillion user actions every month. The firm also offers uninstall attribution analysis, allowing marketers to pinpoint users who do so and attribute the uninstall back to the originating media source and campaign. In January, AppsFlyer raised $210m in a Series D round of funding.

Brandt (pictured) joins after leadership roles at digital experience management software firm Sitecore, where she most recently served as VP, Americas, Head of Enterprise Sales. Prior to this she spent nearly fifteen years at Experian Marketing Services, latterly as SVP, Head of Sales, leading go to market strategy and a multi-functional team. During her career, Brandt has also held sales and business development roles at MessageMedia (acquired by DoubleClick), OneMediaPlace (AdAuction.com), AT&T and Arthur Andersen.

Brian Quinn, US President & General Manager, comments: 'We were looking for a strong transformational leader who could elevate and scale our sales organization. Mar was the perfect choice to implement new processes and put core systems into place in a way that will allow us to drive faster growth and even more efficient sales cycles'.

Web site: www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.