Sangani Named Hansa Cequity COO

In Mumbai, data-driven and tech-enabled marketing consultancy Hansa Cequity has promoted Neeraj Pratap Sangani to the role of Chief Operating Officer.

Hansa Customer Equity (Hansa Cequity) combines first party, third party and external data to offer a range of analytics, digital marketing, loyalty management and CX-led consulting services. Sangani (pictured) joined the division nearly three years ago as Practice Director, and more recently, served as Chief Business Officer. Prior to this, he was Senior Partner and Unit Head at the R K SWAMY BBDO | Hansa group, where he worked for more than sixteen years and whose portfolio of agencies includes Hansa Research. Earlier, he worked for Lowe Lintas as Brand Services Director; and he was an Account Manager at Everest. He is also known for a blog on tech, data and analytics at www.cxmlab.com.

S. Swaminathan, co-founder and CEO of Hansa Cequity, comments: 'Neeraj is a big believer of the Hansa Cequity vision and has been working relentlessly to drive thought leadership, client-centricity culture, execution focus and process excellence. He has strong domain knowledge of customer experience management, having developed and executed data-driven marketing programmes, data integration projects including customer life cycle management, customer segmentation and customer engagement programmes for clients across different verticals'.

Web site: www.hansacequity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.