Reid Campbell Group Hires Jacquie Dwyer for New CRO Role

In Canada, Reid Campbell Group, the parent company of Reach3 Insights and Rival Technologies, has hired former Vision Critical exec Jacquie Dwyer for a newly created position, Chief Revenue Officer.

The group was founded in June 2018 as a 'launch pad' for innovation in consumer insights, raised more than $CAD 8.5m from Canadian investors last year, and includes mobile-first insight tech business Rival Technologies, developer of Chat Lab, and full-service research agency Reach3 Insights.

Dwyer (pictured) joins from higher education teaching app Top Hat, where she served as VP, NA Enterprise. Prior to this, she spent more than six years at online communities specialist Vision Critical, latterly as VP, Sales, having earlier been the firm's Director of Business Development. Earlier, she worked for employee-owned research firm Hotspex; joining as Panel Associate, and latterly serving as Associate VP of Custom Panels and Communities.

In the new Toronto-based role, Dwyer will oversee all revenue-generating functions for the group's two operating companies. Andrew Reid, CEO and founder of Rival Technologies and of Vision Critical, comments: 'I've known Jacquie for a long time, and her track record in sales leadership is nothing short of impressive. Her expertise in both enterprise sales and customer insights is a unique combo that will help us meet the growing demand in the market for mobile communities and other Rival and Reach3 solutions.'

Web site: www.reidcampbellgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.