MetrixLab Reshuffles North America Leadership Team

Digital research firm MetrixLab has promoted four members of its North American leadership and global teams. Aaron Peck becomes President and MD for North America, replacing Kevin Moran who becomes EVP of the Global Alcohol & Beverages Segment.

The firm, which is part of the Tokyo-based online specialist Macromill, helps clients with product innovation, brand engagement and creating customer value. According to MetrixLab, its reorganization will further accelerate a number of initiatives for 2021 and beyond, having resulted from a focus on supporting global accounts with technology driven by solutions and expertise. Several employees have been instrumental in driving this, resulting in promotions to the leadership team.

Firstly, Peck will lead all North America operations, having previously worked in the Commercial team since joining the firm in 2016; and earlier, leading commercial and client strategy. His research career spans 25 years, starting as an analyst before holding senior client and business leadership roles at Millward Brown, where he worked for more than eighteen years. Jasen Holness will take on the role of Executive Vice President for Commercial and Key Account Strategy, North America; responsible for driving the US Commercial team and managing select strategic accounts. He joined the company in 2014 as VP, Client Development, after senior roles at Ace Metrix, MarketTools, Wilcher Research Group, Harris Interactive, and GfK.

Moran becomes EVP Global Alcohol & Beverages Segment, reporting directly to Global CEO Thijs Elias, after previously serving as CEO of research agency Acturus, acquired by MetrixLab in 2017. Finally, Michelle de Montigny has been promoted to EVP Global Accounts, also reporting directly to Elias. She joined the firm as a Consultant in 2011, after a career which included serving as Head of Millward Brown's Media Practice, and EVP at Kantar Media Research with responsibility for the Americas.

Commenting on the changes, Elias said: 'Both before and during COVID-19 we have seen a great uptake in our global account business in the areas of creative testing, brand tracking, packaging and digital qualitative research, and across various segments including alcohol and beverage. Aaron, Jasen, Kevin and Michelle had a major impact on these successes, and I am very happy that they are responsible for further driving that strategy.'

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.