Protobrand Adds Two to Client Services Team

US-based insights and strategy consultancy Protobrand has appointed long-time Kadence International exec Owen Jenkins as Vice President of Client Services, and former Nielsen and Ipsos exec Chris Parker as Manager of Client Services.

Founded in 1999, Boston-based Protobrand is a technology-powered market research consultancy using behavioral science. Its Meta4Insight platform uses a proprietary image database to encourage non-literal thinking and tap into consumers' deep-seated perceptions and goals.

Jenkins most recently served as VP Planning Data Services for B2B MR agency Kadence International in North America, having previously been US office founder and Managing Director. Earlier, he worked for the agency in London as a Planning Director. Parker previously spent more than six years at Ipsos ASI, most recently Director of Project Management, and earlier as Senior Manager, Research Excellence. Prior to this he spent nearly a decade at Nielsen, latterly as Manager, Project Development.

Company President Irina Zilberman says of the appointments: 'I'm extremely excited to be welcoming Chris and Owen to the Protobrand team. We've had a record year in 2020 and with these strategic hires, we're gearing up for even greater success in the future. Both Chris and Owen will be instrumental in helping us achieve our goals for growth and maintaining our commitment to our clients to partner with them throughout their research journeys'.

Web site: www.protobrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.