Earle to Lead New Zappi Enterprise Team

Ad and innovation testing platform Zappi has set up an Enterprise Team to help large organisations drive global business impact through insights. The new team is led by Babita Earle, with the title of EVP of Global Enterprise Customers and Partnerships.

Zappi co-builds solutions with consumer brands, to enable users to screen initial creative and product ideas, guide go-to-market plans, and optimize at any point of the process. The new team has been established to support big brands and large organisations - particularly global CPG - expand partnerships, and fuel the company's enterprise-wide adoption plan.

Earle has spent the past four years as the firm's EVP Strategic Partnerships. Prior to this she spent more than eighteen years at GfK, latterly as UK Head of Client Development, leading a senior cross-industry team of 25 directors and client development executives. In her new role, she will help build global brand partnerships, while maintaining the company's focus on its PepsiCo and Insights Alliance partnerships.

She is joined by former C-Space CPG MD Karen Sharp, who becomes SVP of Strategic Enterprise Customers. In addition, the Enterprise Team will comprise several global account directors, customer success managers, and additional new hires for support.

Ryan Barry, Chief Revenue Officer, comments: 'Babita has managed our most strategic relationships and made a massive impact on our business and culture since joining us. I am truly excited to work with her in this new capacity. I've known Karen for more than a year and have always enjoyed sharing ideas and perspectives with her, from customer success, to change management to innovation'.

Web site: www.zappi.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.