BVA Group Sets Out Plans under New Management

Following its management buyout last month, French research and consulting firm BVA Group says it will reposition itself as an 'experience champion', and will take a more international and more 'participative' approach.

The group supports its customers globally through four 'brand families': insight providers BVA, BVA BDRC and BVA Doxa in Europe; packaging and shopper and consumer behaviour specialist PRS IN VIVO; European quality monitor HUBICUS; and behavioural change specialist the BVA Nudge Unit. In January, the management team of BVA Group and its main shareholder Naxicap were given the green light to acquire most of the company, while the group's US arm (now known as Behaviorally) was acquired separately by British asset management firm Alcentra.

According to BVA Group, the first step in rebuilding and growth has been the restructuring of its capital, of which more than 60% is now in the hands of its management team, with the remaining 40% held by Naxicap. In addition, the group says it has adopted a new, 'more international governance structure'. Its plans to become an 'experience champion' (including customer, consumer, patient, employee and shopper experience) are based on its sector expertise as well as its knowledge in behavioural science.

Cris Tarrant (pictured), Chief Executive of BVA BDRC, comments: 'We are developing new cross sectoral and international projects, collaborating closely with our colleagues across BVA Group, that will deliver real business impact in transport, retail, finance and customer experience'.

Web site: www.bva-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.