Further Appoints Nigel Roth as Head of Research

In the UK, online MR and technology company Further has appointed former On Device Research MD Nigel Roth to head up its Research team.

Further develops online research communities, and provides services ranging from a self-service qual research platform to managed services and full-service research. Last year, the firm launched two tools on its Together platform, one for analysing unstructured data and the other for concept testing; and it added a feature called Stream, to help researchers sort and review data collected on its online qual platform Together.

Roth (pictured) joins after leading mobile research specialist OnDevice Research in Bath, prior to which, he worked in New York - spending six years at Ipsos as SVP, Head of Creative Development Research; working as MD of CRM Metrix (a MetrixLab company); and Head of Client Services at KMR Group. Earlier in his career, Roth was Head of Advertising Research at Burke, Inc. in London.

In his new role, he will apply his qual, semiotics, and cultural insight experience to client projects. His appointment follows the news that Gemma Stephenson has joined the firm as Operations Director. Commenting on the two appointments, founder and CEO Stephen Cribbett said: 'It's great to be bucking the trend and growing in these difficult times. We're delighted to have found such great talent in both Gemma and Nigel, and their roles in growing the work we do in understanding consumers as a partner to researchers and insight professionals is significant.'

Web site: www.go-further.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.