TV Analyst FourthWall Names Haddad Executive Chair

TV analytics specialist FourthWall Media has appointed Paul Haddad as Executive Chairman of its Board of Directors.

FourthWall designs solutions to engage audiences, extend subscriber loyalty and deliver census-level measurement and reporting. This includes the AdAim Audience Measurement Suite of products, which collect, profile and aggregate TV audience data; the MassiveData television viewership panel; and a tool called Adapt, which allows users to onboard linear, addressable and digital campaign data.

Haddad (pictured) has worked in leadership roles at Altice, where he served as Global Chief Data Officer; Cablevision (taken over by Altice) as SVP & General Manager of Advanced Data Analytics; Concurrent Computer Corporation as VP and General Manager of Media Data and Advertising Solutions; for a decade at Nortel. He recently acted as an advisor to FourthWall, helping acquire new clients, and to evolve the firm's Reveal platform from linear TV analytics and services to multi-screen capabilities.

CEO Tim Peters comments: 'Paul's ability to build innovative and successful businesses while driving aggressive strategic growth is a perfect fit with our management and shareholder team's ambition, talent, and assets. We look forward to having Paul's intelligence and experience helping to create FourthWall 2.0 in 2021 and beyond'.

Web site: www.fourthwallmedia.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.