Behaviorally Hires Senior Director in Singapore

In Singapore, shopper insights specialist Behaviorally has appointed Stephen Dexter as Senior Director, Market Development.

Behaviorally (previously PRS IN VIVO USA) combines its own behavioral framework with category expertise to examine the factors that influence consumer behavior. In April, it expanded into Asia, opening hubs in both Singapore and Shanghai.

Dexter (pictured) joins with more than fifteen years' research industry experience. Most recently, he was Research and Business Development Director at brand research consultancy Branding Science Group, prior to which he held director roles at Ipsos and ENGAGE, and research roles at PwC Research, ORC International and Thomson Reuters.

Commenting on the appointment, Nichole Gu, MD of Asia, said: 'We are pleased to welcome Stephen to the growing global Behaviorally team. His expertise and consultative experience understanding the unique challenges brands face in the rapidly evolving retail and commerce environment in Asia positions him perfect to join our team and support our client base here in Asia. We look forward to his contributions to Behaviorally in our region'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.