PureSpectrum Hires Asia Client Dev Lead

PureSpectrum has appointed former System 1 Research MD Lester Sualog to lead client development in Asia.

PureSpectrum offers a complete end-to-end market research and insights platform, the Marketplace; and has developed a respondent-level scoring system, PureScore, designed to block 'low-quality' respondents from taking surveys. Six months ago it announced both a platform integration with Lucid, and the raising of a $17m Series B round of funding.

Sualog (pictured) brings more than twenty years of experience in SE Asia and beyond to the role of Senior Client Development Director. Beginning in 1999 he spent a dozen years at TNS, either side of a two year stint with clients DHL. From May 2017 he was Client Solutions Director Asia for SKIM, and then MD Asia Pacific for System 1 Research, in each case for just over two years. His work has involved building partnerships with clients and MR governing bodies.

PureSpectrum APAC MD James Rogers comments: 'Lester epitomizes the talent excellence that PureSpectrum continuously looks to attract in APAC. As we gain momentum around our quality-focused Marketplace, end-to-end automation, and Insights Platform, we must bring tried and tested talent to lead from the front'.

Web site: www.purespectrum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.