Savanta EVP Role for dunnhumby's Will Blackett

Next15's data and insights group Savanta has appointed former dunnhumby exec Will Blackett as Executive Vice President, Consumer.

Created in 2019, Savanta aims to combine the deep specialist expertise and tailored, client-first approach of a smaller agency with the resources of a larger firm. Blackett (pictured) joins after nearly eight years at Tesco's data science specialist dunnhumby, where he latterly led the Financial Services practice, comprising a global team of 30 client leads, consultants, data scientists and data engineers. Earlier he was Brand and Innovation Insight Lead at Heineken; Marketing Manager at NatWest Group; Head of Research at Sainsbury's; and an SRE at TNS; having begun his career at McDonald's as European Research Assistant.

In his new role, Blackett will be responsible for all consumer research delivery and client servicing. Caroline Hawkings, UK MD, comments: 'Will is a strategic thinker who knows how to deliver commercially-led insight. He brings a wealth of experience across the grocery, retail, drinks and CPG sectors, with some of the world's largest brands and consultancies. I am delighted he has chosen to join the team and his appointment further strengthens our commitment to enable clients to make better decisions'.

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.