Stevens Joins App Data Start-up Qrious insight

Seven weeks on from launching, app-based data firm Qrious insight has added Craig Stevens to its leadership team as Chief Commercial Officer.

The company promises brands a true 360-degree view of mobile audience behavior, collecting millions of daily events from a proprietary mobile panel. Launched by Andrew Moffatt, Mark Slobbe, Dave Nager, Kos Vankov and Tony Moffatt, who previously worked at organizations including Dynata, Nielsen and Kantar, Qrious already has offices in the US, Ireland and Spain.

Stevens joins with more than 25 years of experience in the insights industry. He spent a decade at e-Rewards/Research Now in roles including Head of Global Sales & Marketing and Managing Director of the Americas, and left in 2014 to launch UBMobile, a mobile-first marketing and insights platform which was acquired by Critical Mix in 2018. Since then he has worked in executive roles at GLG (Gerson Lehrman Group) and CoolTool.

CEO Andrew Moffatt says of the appointment: 'Craig's experience in scaling both startups and large global organizations make him the perfect fit for Qrious. He knows how to build and lead high-performing, client-centered teams that deliver results for all stakeholders. We're all very excited to have Craig join our founding team and for the contributions he will make as our business evolves'.

Web site: www.qriousinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.