Former Dynata and Nielsen Execs Launch Qrious insight

Former Dynata and Nielsen executives have launched a data firm called Qrious insight, using a proprietary mobile app to passively collect millions of data points. The company already has offices in the US, Ireland and Spain.

The new company is co-founded by Andrew Moffatt, Mark Slobbe, Dave Nager, Kos Vankov and Tony Moffatt, who previously worked at organizations including Dynata, Nielsen and Kantar. Qrious insight is focused on building behavioral data assets and communities, licensing omni-channel data, integrating measurement technologies, community engagement and conducting research based on observed behavior.

The company's fully consented, privacy compliant approach to collecting omnichannel intelligence data aims to help clients get a 360-degree view of consumers' mobile behavior - including app and web usage, shopping cart purchases, location and ad exposure. Commenting on the launch, CEO Andrew Moffatt said: 'Short, context driven research engagements based on actual behavior result in a more rewarding and sustainable panelist experience. With our behavioral panels, we can observe apps used, web sites and brick and mortar locations visited which gives researchers confidence in the respondents (as we can observe their entire digital behavior), and the data collected (as it's based on actual behavior). This results in confident and accurate decision making'.

Web site: www.qriousinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.