InnovidXP President Departs

InnovidXP President Jo Kinsella has announced she is leaving the company 'to explore new adventures'. She joined in March when ad tech firm Innovid paid $160m to acquire measurement and optimization firm TVSquared.

Innovid CEO and co-founder Zvika Netter said Kinsella had played a key role in the acquisition and recently completed its successful integration into InnovidXP.

Kinsella began her career at UK-based firms including BT Radianz, Egg Plc, GPN Ltd and Carlton Television, and later worked in consulting roles for companies including Lucera Financial Infrastructures and Trillium. She joined Edinburgh-based TVSquared in 2018 and was promoted to President in March 2020 - she herself was based in the New York office having worked Stateside since 2009. The firm had expanded rapidly, launching a fully-automated cookieless TV measurement solution called ADvantage XP early in 2021. Innovid's offer of $100m in cash and c.$60m in stock followed in February this year, and it launched InnovidXP in June, describing it as 'the first unified cross-platform solution directly integrated with ad serving data and creative personalization'.

In a post on LinkedIn, Kinsella said TVSquared/InnovidXP had 'succeeded in getting the TV ecosystem to believe that measurement and attribution was for everyone and that we could transform an entire industry', adding: 'What's next for me? I want to help other people succeed. I want to help communities and I want to mentor others so the next generation of innovation can make a difference to our world'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.