Unilever's BV Pradeep to Advise Borderless Access

Long-time Unilever insights leader BV Pradeep has joined the global advisory team of digital MR products and solutions company Borderless Access, with a remit to help the company design strategies for acquiring and expanding its client base.

The firm provides access to engaged consumers and niche audiences via 7 million+ respondents in 'hyper-niche' digital panels across 39 growing and developed economies of the world. In addition, it offers a suite of research solutions: BA Health, BA Insightz, HealthSight, SmartSight and Panel Solutions.

Pradeep (pictured) joins the advisory team with more than three decades' industry experience from Unilever. He currently serves as the firm's Global VP, Consumer & Market Insight (CMI), Market Clusters, responsible for a team of consumer and market insight directors and managers across 40 countries. Earlier, he led the CMI teams in the Developing & Emerging market, spanning Asia, Australia, Africa, Middle East, Turkey, Russia & Latin America. In addition, Pradeep has also served as Governing Council Member for ESOMAR, and he was President of the Market Research Society of India.

Commenting on the appointment, CEO Ruchika Gupta said: 'BV Pradeep needs no introduction to the marketing and CMI world. He is instrumental in creating many 'firsts' in the research and insights industry, and we are proud that he will guide Borderless Access in continuing to develop world-class digital-first products and solutions in the fast-evolving marketing world'.

Web site: www.borderlessaccess.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.