RealityMine Teams Up with Friend in the US

Manchester, UK-based data gatherer RealityMine has announced a partnership with US research veteran Bruce Friend, boosting the Stateside push for its recently launched product 'Connect'.

RealityMine allows clients to monitor consumer activity on multiple devices, and the new RealityMine Connect product enables service and content level streaming data to be collected from permissioned panels in any country globally.

Since January this year, Friend has been CEO of bus dev and strategic planning advisory firm Friends Consulting Group LLC, having worked previously in roles including Chief Revenue Officer and Chief Product and Innovation Officer of media researcher Screen Engine/ASI; Head of the Entertainment division at OTX; head of the Media and Entertainment division at Vision Critical; and SVP of Research for Columbia TriStar Worldwide Marketing Group. He also counts Disney, MTV and Saatchi & Saatchi among his former employers.

Friend will collaborate with RealityMine on go-to-market planning and implementation of its new product, RealityMine Connect, offering the major streaming networks and studios a combination of Connect's measurement and competitive intelligence capabilities and Friend's sector experience.

Chris Havemann, CEO of RealityMine, comments: 'Bruce Friend's experience at the intersection of media, technology and insight aligns perfectly with our objectives for RealityMine Connect. With the streaming sector facing into a range of significant challenges and opportunities, the need for objective measurement of performance and customer preferences has never been greater. Bruce will play a key role in guiding both RealityMine and our clients towards an optimal solution'. Friend comments:'I've known and partnered with RealityMine over the past 10 years in various capacities, while at other MR firms, and I am thrilled to now be partnering directly with them to help build RealityMine Connect here in the US'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.