Media Buyer - Google Ads / PPC Specialist Madrid Competitive salary - (posted Mar 27 2026)

Company: Toluna
Advertisers Ref: MrWeb/1386
MrWeb Ref: 162824

Job Spec: Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions - faster. For 25 years, we have partnered with the world's leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we've made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com


The role:

As a Media Buyer at Toluna, you will play a crucial role in driving the growth and success of our market research panels across the world. You will be responsible for planning, executing, reporting and optimizing Google and Bing traffic acquisition campaigns to generate high-quality leads (panelists) globally.

Additionally, you may support the team and department in various digital marketing activities, such as prospecting, competitors' analysis and even test new direct media buying channels. This is an excellent opportunity to work with a diverse team located in offices around the world. You will find here an entrepreneurial atmosphere which allows you the room to grow and expand your knowledge in the field; global organization with forward-thinking professionals who pride themselves on thinking big, collaborating, and learning.


Responsibilities:

• Plan, execute, and optimize Google / Bing Ads campaigns to increase lead generation and ROI
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities
• Create and manage Search, Display and Video campaigns across multiple markets (20 markets and growing)
• Monitor campaign performance and deliver data-driven insights and recommendations
• Collaborate with content, analytics, and design teams to improve ad copy, landing pages, and conversion rates
• Stay updated on Google Ads trends, tools, and best practices to maintain a competitive edge
• Prepare weekly and monthly performance reports for stakeholders
• Work closely with the rest of the team to share recommendations.

Your profile:

• Bachelor's degree in business, Marketing or a related field are welcome but not required
• Fluent Spoken and written English is a must
• Proven experience (3+ years) managing Google Ads campaigns
• Google Ads Certification (Search, Display, or Video) strongly preferred
• Strong analytical and data interpretation skills using Google Analytics, Tag Manager, and Data Studio
• Proficiency in keyword planning, bidding strategies, and audience segmentation
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Detail-oriented, proactive, and results-driven mindset.

Our Values:

Acting with Ownership- Demonstrating individual accountability
Bringing a forward mindset- Being action-oriented, bold and entrepreneurial
Collaborating with Curiosity- Exhibiting teamwork through togetherness
Discussing openly, committing jointly- Sharing your views openly
Embracing empathy- Being egoless & caring

What we Offer: 

At Toluna, we're all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you're passionate about making an impact, we'd love to have you on board.

Join our global team. We welcome big thinking and reward great work.

Who to contact: Apply here

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