Senior Quant or Qual Strategist - Brand, Innovation, Consumer Psychology Auckland $NZ 90-100,000 - (posted Apr 30 2025)
Company: Resources Group
Advertisers Ref: RH300425
MrWeb Ref: 162189
Job Spec: Curious about what makes people tick? Driven to deliver strategic insights that actually shape brand futures? Join a smart, forward-thinking research consultancy where strategy, psychology, and innovation collide.
This Auckland-based strategy and insights company doesn't just study consumers - they explore, uncover, and challenge assumptions to help brands connect in meaningful ways. They partner with clients across tech, FMCG, services, and lifestyle to tackle commercial and creative brand problems from all angles. Now, they're on the lookout for a senior-level Strategist - Quant or Qual - to deepen the team's expertise and lead on impactful client projects.
Here's a flavour of what you'll be doing:
- Leading end-to-end research projects that fuel brand growth, innovation, and creative positioning.
- Applying your expertise in either quant or qual to shape methodology, draw out strategic insights, and inspire clients.
- Partnering with big-name clients on everything from UX discovery and brand re-positioning to communications testing and cultural deep dives.
- Contributing to the internal thinking and development of this tight-knit, collaborative team.
Some recent client challenges:
- Mapping the launch path for a new gaming brand entering ANZ
- Rethinking messaging for a natural skincare leader
- Understanding the travel mindsets of domestic and international tourists
- Tracking community engagement for a beloved hospitality brand.
You'll bring 3-5 years of experience in insights, strategy, or research - ideally from a consultancy, agency, or brand-side environment. You're confident designing bespoke methodologies, drawing insights from data or conversations, and telling compelling stories. If you are a Quantie experience with Q or online communities is a plus. If a Quallie you have a proven track record in moderation - groups, IDIs, ethnos etc. Most importantly, you're energised by solving client problems, thinking creatively, and making strategy feel human.
Culture-wise, it's flat-structured, ideas-first, and values individuality. This is a brilliant role for someone looking to step up, take ownership, and do work that gets noticed.
About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.
Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email rhaylett@resourcesgroup.com
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