Business Development Manager New York / hybrid Competitive salary - (posted Jul 17 2026)

Company: Dynata
Advertisers Ref: MrWeb/REQ13524
MrWeb Ref: 163119

Job Spec: We're looking for a dynamic Account Director, Audience Activation to drive new business growth across agencies, publishers, and media holding companies. This role is ideal for a proactive, high-energy sales professional who understands the audience data ecosystem, thrives in fast-paced environments, and knows how to turn relationships into revenue.

You'll be responsible for developing and closing new logos, expanding relationships with programmatic media buyers, and evangelizing our audience data solutions across the digital media landscape.


Key Responsibilities

• Drive New Business: Prospect, pitch, and close new accounts across agencies, publishers, and ad tech partners. Expect 80-100% focus on new logo acquisition initially.
• Pipeline Development: Build and maintain a robust pipeline using existing relationships and proactive outreach.
• Client Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results.
• Strategic Sales Execution: Develop customized proposals, RFP responses, and pricing structures; negotiate contracts to close deals and meet revenue targets.
• Market Insights: Stay current on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations.
• Collaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction.
• Performance Management: Report on pipeline, forecast accuracy, and revenue results; manage against quarterly and annual quotas.

Qualifications

• Experience: 7+ years of success in digital media, programmatic, or audience data sales.
• Network: Established relationships with key decision-makers at media agencies, holding companies, and DSPs.
• Sales Chops: Proven track record of meeting or exceeding revenue goals; comfortable managing a complex sales cycle.
• Expertise: Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies.
• Communication: Exceptional presentation, negotiation, and relationship-building skills.
• Mindset: Hunter mentality - self-motivated, persistent, and thrives in a quota-driven environment.
• Bonus Points: Experience with platforms such as The Trade Desk, LiveRamp, Neustar, or similar data ecosystems.

Success Metrics

• Achieve quarterly and annual new business revenue targets.
• Develop 12-15 client meetings per month.
• Grow agency adoption and activation of audience products.
• Build repeat business and expand into holding company networks.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $80K-$150K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales target incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.

#LI-Remote


Who we are

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

At Dynata, your work directly influences how the world's leading organizations understand people, markets, and behavior.


About our culture

Our culture is rooted in inspiration, collaboration, and a drive for excellence. At Dynata, a career is more than just a job - it's a place where your work matters, your voice is heard, and your growth is supported every step of the way. Whether you're passionate about innovation, driven to make a difference, or excited to join a collaborative team that puts integrity and impact at the center of everything we do, you'll find your next chapter here.

We provide

• A collaborative, inclusive culture that values expertise, curiosity, and ownership.
• The chance to make a measurable impact on how insights are created and trusted.
• Competitive compensation, benefits, and opportunities for growth.

We recently won the 2026 Association for Talent Development BEST award

We are honored to be recipients of the 2026 Association for Talent Development (ATD) BEST Award, one of the industry's most prestigious recognitions for excellence in talent development. Receiving this distinction validates our intentional investment in fostering a supportive and empowering environment for our team members.

At Dynata, we don't just talk about development - we put it into action. Every April, our global Power Your Career conference brings together employees from around the world to connect, learn, and grow. Our experiential High-Potential Program provides rising leaders with immersive, hands-on opportunities for professional development, ensuring our next generation of talent is ready to make a difference. Additionally, our Leadership Challenges equip managers and future leaders with the skills and insights necessary to drive quality and excellence throughout the organization.

Who to contact: Apply here

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