Marketing Scientist - FMCG / Retail Research and Insights Melbourne, Aus $AUD 80-120,000 + Super - (posted Oct 4 2023)

Company: Resources Group
Advertisers Ref: RH250923
MrWeb Ref: 160271

Job Spec: One of Australia's leading brand, product and innovation research companies in the FMCG/CPG and retail space is offering a fantastic opportunity for a Marketing Scientist to join their team of innovative professionals.

Masters at identifying the 'consumer truth' they can pinpoint the insights that resonate with a client's target audience creating compelling brand stories that connect on a deeper level.

They work with a portfolio of top-name CPG/FMCG and retail clients, especially in the food & beverage industries.

Services they offer:

• Portfolio positioning
• Communications testing
• New brand development
• Target Market Identification
• Visual identity strategy
• Category deep dives and U&A's
• Consumer and shopper journey mapping
• Occasion and need state mapping
• Innovation platform development and screening
• Shopper research

So what will you need and do?

• You'll work with the Head of Quantitative to identify the analysis techniques needed to solve individual client problems, having input into proposal writing
• You'll leverage your experience with quantitative survey-based research to ensure the questionnaire design is intelligent and fit for purpose
• You're a whizz with SPSS or Q and have experience running at least some of the following - segmentations, max diff, market mix modelling, choice modelling, demand and price forecasting
• You'll be confident to bring the numbers to life with impactful charts and reports.
• You are a numbers nut who enjoys staying abreast of the latest technology and tools.

Also on offer 25 days leave, unlimited unpaid leave, flexible working, a supportive fun and inclusive culture, bosses who care and listen, tailored development plans, state of the art offices in South Melbourne.

About Resources Group

We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.

Resources Group's Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.

Who to contact: Please contact Rowan Haylett at Resources Group on 04498 80582 to discuss things further, or email rhaylett@resourcesgroup.com

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