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Company: Resources Group
Advertisers Ref: CEB422
MrWeb Ref: 160503
Job Spec: Are you a creative thinker with a passion for consumer brands? Are you excited by the idea of being on the front line when it comes to crafting innovative strategies to elevate and transform big name brands? If so, please keep reading.
The Company
Our client are a dynamic and entrepreneurial team of experts. They pride themselves on independent thinking and their ability to stay ahead in an ever-changing market-place.
Their approach involves reinforcing the connection between brand purpose and everyday experiences. they cover the entire spectrum, from thorough research and analysis to crafting brand strategy, developing brand architecture, creating names and language, and fostering employee engagement and customer experiences.
The Role
Sitting within the strategy team you will dive straight into a range of exciting projects, analysing and identifying key insights and trends to inform comprehensive brand transformation strategies.
You will build and maintain strong and trusted client relationships to better understand and anticipate their goals and needs and as you become more confident in your role, contribute to product development, thought leadership and client development activities.
The types of projects you could expect to get involved with include EVP, brand strategy, brand architecture, design strategy, foresight, trends, package design, product & service innovation. Clients range from fmcg and retail, to global ecommerce brands, charities, and entertainment venues. Methodologies cover a range of primary and desk research - online trends, competitor analysis, brand perception, interviews, and workshops.
Your Experience
Who to contact: Cate Biles at Resources Group on 0207 242 6321, email your details to applytocate@resourcesgroup.com, or write to her at Resources Group, 6th Floor, 125 Old Broad Street, London, EC2N 1AR
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