Senior Research Executive, Qualitative London and Home / Hybrid GBP 33-37,500 + benefits - (posted Jan 19 2024)
Company: Pollen Recruitment
Advertisers Ref: SF805560
MrWeb Ref: 160691
Job Spec:
Great brands, creative techniques; quality-focus; fun & supportive culture.
What stands out about this opportunity is the robustness of the approaches used (for example, a focus on face-to-face rather than on-line groups) to ensure high quality outputs, the calibre of clients - they work with leading and challenger brands which are investing heavily in research - and the collaborative, supportive and fun environment.
This is a successful and growing business, working across a wide range of client questions including: innovation (ideation, product testing, route to market), creative development, market understanding, segmentation, brand strategy..., mainly on a global basis. There is a very real opportunity to travel if you wish (and you will be encouraged to stay on to enjoy new places and cultures!).
Techniques are varied including groups, depths, curation, workshops...with team members focused on specialisms such as ethnography and semiotics - so you have experts to call upon and work with. And they are investing in and utilising new methodologies, for example, they have developed an AI platform which is driving both speed and efficiency, they use VR, AR, sensors etc.
Culture wise, there is lots of autonomy; they describe themselves as highly collaborative and relaxed - in their words they 'look after people'. They all pull together so work is moved around when things get busier to ensure it can all be properly managed. As part of this, the field work commitment is carefully distributed (evening field work is usually once every 3-4 weeks and you get TOIL). And this is clearly a very sociable team really do who enjoy being together.
This role will see you working on a global confectionary company which owns many, many brands - so you will gain exposure to a broad portfolio. This is a long-standing client and the relationship is close. Recent projects include cultural understanding around consumption of some much-loved heritage brands in key markets - in order to update them and ensure they continue to be relevant; invigorating some long standing favourite brands including brand positioning, developing a comms strategy, early-stage creative testing..., building a pipeline of innovation, segmenting parenting styles in 60 markets - and considering the role of confectionery in this - through to talent testing to find a global celebrity sponsor to work across a number of markets...
This role will see you involved in every aspect of qual projects: inputting into managing clients, running projects, writing and setting up discussion guides, moderating and managing fieldwork phases on UK projects, managing global work, inputting into proposals, analysis and creating presentations and recommendations...
This role will suit someone with traditional qual skills who is focused on quality - and who loves using new and innovative techniques. Someone who enjoys working on a range of projects and who enjoys being client facing. We need a story teller with strong analysis skills. And someone who is team-centred - you need to enjoy playing an active role in a creative, happy team.
Who to contact: Please send your CV to Stephanie Fairbank or telephone: 07595 821 535 for an informed discussion.
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